METHOD OF MATCHING PUSHING PATH ON THE BASIS OF CUSTOMER CHANNEL USAGE AND CUSTOMER DIFFERENTIATION SYSTEM

摘要

A method of matching a pushing path on the basis of customer channel usage and a customer differentiation system. The method comprises: recording channel information indicative of a contact channel between a financial institution and a customer (S101); reading information indicative of how the customer uses the channel (S102); counting channel information that has been used by the customer for a number of times exceeding a preset threshold (S103); determining whether the customer prefers an online channel or a service point channel (S104); if the online channel is preferred, providing information indicative of an enhanced service for the online channel for the customer (S105); and if the service point channel is preferred, providing information indicative of an enhanced service for the service point channel for the customer (S106). The embodiment can provide a dedicated customized service, according to the channel most readily acceptable by the user, on the basis of customer usage preference, and by means of intelligent customer stratification and the customer differentiation system, thereby effectively reducing operation costs of a financial institution, increasing the customer service capability, and realizing the maximum return.