Method for recommend goods based user log data system and apparatus thereof

摘要

The present invention relates to a user log based product recommendation method, a system and an apparatus therefor, and more particularly, to collecting data related to a previous product purchase in order to provide a recommendation product having relevance to a specific product based on log records of users , Calculates the association score between related products for each user, divides the association scores according to the same product pairs, calculates the number of users using the related product pairs, and the number of users using the product pairs to determine the final score And by applying the final score to provide a recommendation function for other products, reliable product recommendation related to a specific product is possible. In addition, since the product recommendation is provided based on the user's log records, the weight of the meaningless log of the users can be lowered and the quality of the recommendation service can be improved.