A profiling system and method for collecting and utilizing profiles of keywords is disclosed. A computer-implemented profiling method of a profiling system includes: generating and managing a profile for each keyword through a plurality of profile items and a plurality of statistical items commonly defined for each of the keywords; And collecting information on a user who has input the keyword and the keyword, and updating the statistical items of the profile items corresponding to the information of the user among the plurality of profile items in the profile for the keyword can do.;
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