An app in an app store may be associated with a static or dynamically generated list, including the app''s features, modes, content, and / or target device. For each such feature, mode, and content, a different introductory article, icon, title, etc., may be displayed in the App Store. Based on the mapping and display of the individual options, the user becomes able to purchase only one of the modes, features, and / or content. If a user tries to find and acquire one of the options provided, the app is not activated in the usual way, but can be launched in custom mode for the option (feature, mode, content). The app store can limit the number of options per app that can be displayed in search results by collapsing the displayed results, limiting the actual number of results displayed, or filtering on a per-user basis to avoid spamming the results.
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