An embodiment of the present invention provides a method of providing an online shopping mall, comprising the steps of simultaneously displaying a first information image and a first selected image on a display unit, detecting an input of a user selecting the first selected image A first animation step of displaying an animation that changes the first selected image to a second selected image in response to a determination that the detected input corresponds to a first command, And a second animation step of displaying an animation for changing the state in which the first information image is displayed to a state in which the second information image is displayed while the animation for changing to the image is displayed on the display unit / RTI
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