MODIFICATION OF CONTENT REPRESENTATION BY A BRAND ENGINE IN A SOCIAL NETWORK

摘要

The brand engine receives a request to display the user information of the second user from the user device operated by the first user. The user information of the first user is mapped to the user information of at least the second user by the brand engine. The mapping may map the user information of the first user towards the user information of the additional user in the social network. The mapping may be a mapping to any combination of space, time, social, and subject data associated with the user. A modified representation of the received content is generated based on the mapping by the brand engine. The modified representation is transmitted to the user device. The user device displays the modified representation for the first user. The altered representation of the received content may include any combination of filtered and / or sorted content items, recommended content items, and / or modified content items.;