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Analyzing consumer behavior using electronically-captured consumer location data
Analyzing consumer behavior using electronically-captured consumer location data
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机译:使用电子捕获的消费者位置数据分析消费者行为
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摘要
In embodiments, methods and systems for electronically capturing consumer location data for consumer behavior analysis may be provided. The location data may be gathered for one or more consumers from any suitable source. In some cases, the location data may be gathered using electronic devices associated with consumers, such as mobile phones. The gathered data may be analyzed to determine behavior patterns or other characteristics of the one or more consumers. Further, inferences or predictions about consumers may be derived based on the characteristics. The inferences and predictions may be the basis of consumer analytics supplied to a business or other entity.
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