ACTIVITY AND CONTENT DISCOVERY FOR PERSONALIZED CAMPAIGNS IN AN ENTERPRISE SOCIAL CONTEXT

摘要

A personalized campaign engine is provided. The personalized campaign engine selects a user as a candidate receiver of a campaign message. A personalized campaign message is generated for the user that comprises content items that are relevant to the user based on identified relationships between the user and content items and relationships between the user and other individuals. Relationships between the user and content items and relationships between the user and other individuals are identified by interrogating disparate repositories of information for organizational relationship data and activity data associated with the user. The personalized campaign engine customizes the campaign message for the user by using known information about the user to select a certain template, medium, and delivery strategy. Aspects of the personalized campaign system discover and provide relevant content to users, and therefore, increase user efficiency by enabling users to spend less time searching for content that they need.