PROBLEM TO BE SOLVED: To provide a commodity exhibition device capable of illuminating an illumination object expanding in one direction with a small number of luminaires.;SOLUTION: A commodity exhibition device 50 includes a first luminaire 1A arranged between a pair of illumination object surfaces S set in front of a commodity 51 to be exhibited, and along a longitudinal direction Z between a pair of illumination object surfaces S at a position apart from the illumination object surfaces S forward F. The first luminaire 1A includes: a pipe member 10 formed of a light-transmissive material; a circuit substrate 20 stored in the pipe member 10, and extending along the longitudinal direction of the pipe member 10; a plurality of LED elements 21 mounted on one surface of the circuit substrate 20 facing to the illumination object surface S along the longitudinal direction; and a lens 22 configured to impart, to light emitted from the plurality of LED elements 21, such a light distribution characteristic that light intensity in a both-side-surface direction is larger than light intensity in an optical axis direction of the LED element 21.;SELECTED DRAWING: Figure 2;COPYRIGHT: (C)2018,JPO&INPIT
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