Store design support apparatus and store design support method

摘要

Provided are a store design support apparatus and a store design support method for supporting various designs of an actual store in accordance with the trend of consumers targeted by the actual store. The store design support apparatus 10 includes a database 26, an attribute information acquisition unit 21 that acquires second consumer attribute information indicating an attribute of the second consumer in the actual store, and second consumer attribute information from the database 26. Based on the history information acquisition unit 23 that acquires information related to the behavior history of the first consumer having the first consumer attribute information that matches, and the information related to the behavior history acquired by the history information acquisition unit 23 And an output unit 25 that outputs information related to store design support.