Disclosed is a computer-implemented customer-advertiser mutual benefit system disposed in operative communication with a computer-based financial transaction processing system, which, among other things, electronically processes a monetary amount from a customer. The user interfaces of the benefit and the transaction systems being seamlessly provided by a common user terminal. The benefit system comprises a tasks module for delivering a task to the customer prior to receiving the monetary amount and a points module for, upon the completion of a task, rewarding the customer one or more points, each of which having a monetary value. A part of or the entirety of the monetary value earned by the customer is deducted from the monetary amount.
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