SYSTEM AND METHOD FOR TRACKING, DETERMINING, AND REPORTING OVERALL EFFICIENCY AND EFFICACY OF CONTENT USAGE ACTIVITY

摘要

A tracking system for tracking and reporting content usage activity on computing devices is provided. The tracking system embodies a method determining overall efficiency and efficacy by measuring active usage time when the user is actually engaging or looking at the content. The method enables administrators to track and categorize any web site or application and run resulting ROI reports comparing quantified actual usage versus the recommended usage. Thereby the present invention may alert device users whose usage activity, as measured by the time usage on categorized sites and applications, deviates from recommended usage or predetermined thresholds.