FACILITATING CUSTOMIZED THIRD-PARTY CONTENT WITHIN A COMPUTING ENVIRONMENT CONFIGURED TO ENABLE THIRD-PARTY HOSTING

摘要

Disclosed herein are representative embodiments of methods, apparatus, and systems for facilitating the use and exchange of customized third-party content in a distributed computing environment that allows for third-party hosting. Embodiments of the disclosed technology concern an application store within an application (e.g., an “in-app app store”). The application store can offer downloadable digital content and/or roaming entitlements to a user of the application. Further, in particular embodiments, the downloadable content and/or entitlements are generated by a third party (e.g., a party different than the provider/publisher of the application and the user of the application). Also disclosed are methods and mechanisms for copy-protecting such content.