System and Method for Measuring Customer Behavior

摘要

Various implementations of the invention for displaying customer behavior measurements to a user are described. In some implementation of the invention, customer behavior measurements are displayed by: categorizing each of a plurality of customers into one of a plurality of lifecycle stages based on one or more interactions of each of the plurality of customers with a seller, wherein each of the plurality of lifecycle stages corresponds to a different stage of relationship between customers and the seller, wherein each interaction is represented by a data record in a data storage; displaying a first value associated with each of the plurality of lifecycle stages, wherein the first value comprises a number of the plurality of customers categorized in its associated lifecycle stage or a percentage that the number of the plurality of customers categorized in its associated lifecycle stage represents across all lifecycle stages; categorizing each of the corresponding customers into one of a plurality of buying cycle stages based a type of interaction with the seller for each of the corresponding customers, wherein each of the plurality of buying cycle stages corresponds to a different stage of buying behavior for the customers; displaying a second value associated with each of the plurality of buying cycle stages, wherein the second value comprises a number of the corresponding customers categorized in its associated buying cycle stage or a percentage that the number of the plurality of customers categorized in its associated buying cycle stage represents across all buying cycle stages; for each of the plurality of lifecycle stages or for each of the plurality of buying cycles stages, categorizing each of the corresponding customers into one of a plurality of dimension groups based on a type of a dimension characterizing the interaction with the seller for each of the corresponding customers; and displaying a third value associated with each of the plurality of dimension groups, wherein the third value comprises a number of the corresponding customers categorized in its associated dimension group or a percentage that the number corresponding customers categorized in its associated dimension group represents across all dimension groups. In some implementations of the invention, the customers in a given lifecycle category, a given buying cycle category, a given dimension group, or combinations thereof, may be provided targeted advertising.