Keyword Bidding based on Search Traffic on Online Social Networks

摘要

In one embodiment, a method includes accessing search traffic data internal to a social-networking system, the internal search traffic data comprising historical search volume for search terms; identifying qualifying keywords based on the internal search traffic data, wherein the internal search traffic data for each qualifying keyword satisfies one or more of the following criteria: (1) a current search volume for the qualifying keyword is less than an upper threshold volume; (2) an overall rate of change in search volume during an overall timeframe is greater than a first threshold rate of change; and (3) a current rate of change in search volume during a current timeframe is greater than a second threshold rate of change, wherein the overall timeframe begins at a time preceding the current timeframe; and sending instructions for placing a bid on each qualifying keyword to a third-party system associated with an external search engine.