METHOD FOR OPTIMIZING A CONSTRAINED PRODUCT PORTFOLIO TO CAPTURE MAXIMUM TARGET MARKET

摘要

The method and systems of the present invention is directed towards forecasting and modeling projected sales of a portfolio of products (e.g., video game/software titles) in order to obtain a corresponding projected sales of a platform (e.g., console). The method is aimed at maximizing the projected sales of the platform by providing saturation of targeted consumer segments (e.g., groups of users) of a total addressable market. In particular, the present invention takes into consideration the constrained resources (e.g., budget) that can be spent on various different products and partnerships in order to maximize platform sales.