SYSTEM AND METHOD FOR IDENTIFICATION AND PREDICTION OF POSITIVE BUSINESS LEADS THROUGH LEAD SCORING

摘要

A computer program, computer-implemented process, and/or an apparatus may detect an event in a webpage or an application, and adjust a lead score by comparing the event with implicit lead scoring rules, explicit lead scoring rules, lead state, or any combination thereof. Using the lead score, the event is assigned to a category or classification for purposes of identifying a positive or negative lead.