A cause-tracking service, which may provide classifications for relationships between entities and individual users in response to a user's description and selection of a plurality of causes and entities. A user may be enabled to select a business or entity which maps to one or more causes that match with at least one cause the individual user wishes to support. Accessing the matching instances may be enabled by a display on a website, application, or mobile application. Causes and entities associated with causes may be displayed, which may allow a user to have tools to personalize their experience with entities.
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