METHOD AND SYSTEM FOR LIVE STREAM BROADCAST AND CONTENT MONETIZATION

摘要

A mobile video-messaging platform allows an entity to perform a live broadcast of audio, video and/or text content. The mobile video-messaging platform may undergo branding and be released from a single business entity. Advertisement display is optimized based on placement strategy to ensure maximum revenue without compromising overall user experience. Virtual gifts are awarded to users viewing broadcast content. Premium live broadcasts require prospective viewers to pay in-app credit to view live broadcast content. Multiple virtual payment systems within the platform are provided. Using location-based features, viewers may pinpoint where nearby users and broadcasters are located. Gamification of the video-messaging platform encourages user involvement with the application.