GENERATING A CONTENT ITEM FOR PRESENTATION TO AN ONLINE SYSTEM INCLUDING CONTENT FROM AN APPLICATION DESCRIBING A PRODUCT SELECTED BY THE ONLINE SYSTEM

摘要

A content item maintained by an online system has a creative presenting content including a product from an application associated with a third party system. When the online system identifies an opportunity to present the content item to the user, the online system selects a product associated with the third party system based on content from one or more third party systems accessed by the user. The online system includes the content item with the creative including content from the application including the selected product in one or more selection processes. If the content item with the creative including content from the application including the selected product is presented to the user and the online system receives an indication the application was installed on a client device, the online system provides instructions to the client device to present content associated with the selected product.