SYSTEMS AND METHODS TO DISPLAY THREE DIMENSIONAL DIGITAL ASSETS IN AN ONLINE ENVIRONMENT BASED ON AN OBJECTIVE

摘要

In one embodiment, a computer data store comprises a plurality of branded 3D digital assets that can be displayed in an online environment, where a branded 3D digital asset can transmit engagement metric data based on user interaction or viewability with the branded 3D digital asset, displayed on a client machine. The client machine is configured to determine a proportion of the branded 3D digital asset displayed on screen of a graphical user interface of the client machine, and obtain a percentage of the screen of the graphical user interface that the branded 3D digital asset is covering using a screen bounding function of a 3D engine of the online environment to generate engagement metric data. A computer server is configured to receive an objective related to a placement of the branded 3D digital asset, the objective determining when to display the branded 3D digital asset. The objective further including an engagement rule. The branded 3D digital asset is retrieved from the computer data store and displayed in the online environment. The server then determines whether the objective has been achieved by the user, and if so, prevents display of the branded 3D digital asset for a predetermined period of time. In another embodiment, the client computer system can be further configured to determine whether the 3D digital asset is drawn on a culling mask of a camera in the online environment, the 3D digital asset comprising a collidable mesh, draw a line between the camera and the 3D digital asset using a ray casting based technique, and determine that the line collides with the collidable mesh of the 3D digital asset. The client computer machine obtains the percentage of the screen of the graphical user interface when it is determined that the line collides with the collidable mesh of the 3D branded digital asset.