There are disclosed systems and methods for calculating the “social score” of users of social websites to determine who the “social leaders” are. The activities of users of social websites are monitored and activities weighted. The combined scores for the user's activities provide an absolute score for the particular user. The absolute score from a single social website, or combined absolute scores from a plurality of social websites, can be used. In either instance, the absolute score obtained of a user is compared to the absolute scores of other users and a relative score is obtained. The relative score provides a ranking of each user as compared to the rest of the user population. In this manner, social leaders, e.g., the top ten percent in relative score can be identified. Social leaders are of interest to various entities to provide targets for advertising, product test marketing, and the like.
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