PROCESS AND SYSTEM FOR DETERMINING MARKETING ACTIVITY FREQUENCY WHILE MAINTAINING THE INFLUENCER'S IMPACT ON THEIR SOCIAL NETWORK

摘要

A process suitable for managing activation of market influencers while minimizing degradation of influencer impact is provided. In particular, the present invention relates to a process that determines an optimal amount of marketing activities to maximize effectiveness while avoiding damaging or degradation of influencer impact quantities providing the marketing activities. Specifically, the present invention provides a system and process for optimizing an amount of content presented to potential customers by incentivized influential entities or users. The optimization of the content is structured to “activate” the influential entities or users to provide as much content as possible to achieve the biggest impact from the user's social network before diminishing returns begin to take effect on the impact of the influential entities or users.