OPTIMAL SOCIAL NETWORK AD ALLOCATION USING HYPERBOLIC EMBEDDING

摘要

Various computational systems may benefit from improvement in determining optimal allocation. For example certain social network advertisement systems may benefit from the use of hyperbolic embedding. A method, according to certain embodiments, can include obtaining a group of users as potential advertising targets. The method can also include mapping the group of users to a hyperbolic space. The method can further include expressing sets of users from the group of users as continuous subsets of the hyperbolic space. The method can additionally include determining influence for the expressed sets of users as sets. The method can also include allocating one or more of the sets to an advertising campaign based on the determined influence.