PERFORMANCE METRIC PREDICTION FOR DELIVERY OF ELECTRONIC MEDIA CONTENT ITEMS

摘要

An online system stores information describing delivery of content items to users. The information includes a time of delivery and a content item type for each content item delivered. The system receives a new content item from a content provider for distribution. The system extracts a new feature vector from the new content item. The new feature vector includes a content item type of the new content item. The system provides the new feature vector to a machine learning model, which generates a predicted performance metric for the new content item for each of several time periods based on the new feature vector. The system sends, to the content provider, the generated predicted performance metrics. The system receives, from the content provider, a selection of time periods for delivering the new content item.