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Systems and methods for selecting television content inventory and predicting available inventory

机译:选择电视内容清单并预测可用清单的系统和方法

摘要

Systems, methods, and computer-readable media are disclosed for optimizing selection of television advertising inventory. In one embodiment, a method may include receiving a set of available ad inventory from a traffic system server, where the set of available ad inventory is received from a hardware component in communication with the traffic system server. The method may include identifying a futuremost ad in the ad inventory representing an end of the first future time period, receiving a traffic system schedule indicative of planned television programming and historical television programming by the traffic system server, and determining that a correlation between a previous traffic system schedule portion selected from the historical television programming and the planned television programming meets an inventory prediction threshold. The method may include generating a first predicted advertisement inventory indicative of advertisement inventory at the traffic system server for a second future time period.
机译:公开了用于优化电视广告库存的选择的系统,方法和计算机可读介质。在一个实施例中,一种方法可以包括从交通系统服务器接收一组可用广告库存,其中从与交通系统服务器通信的硬件组件接收该组可用广告库存。该方法可以包括:识别广告库存中代表第一未来时间段的结束的最近的广告;由交通系统服务器接收指示计划的电视节目和历史电视节目的交通系统时间表;以及确定先前的广告之间的相关性。从历史电视节目和计划的电视节目中选择的交通系统时间表部分满足库存预测阈值。该方法可以包括生成指示第二未来时间段在交通系统服务器处的广告库存的第一预测广告库存。

著录项

  • 公开/公告号US9986275B2

    专利类型

  • 公开/公告日2018-05-29

    原文格式PDF

  • 申请/专利权人 COX ENTERPRISES INC.;

    申请/专利号US201615216035

  • 申请日2016-07-21

  • 分类号H04N21/2547;G06Q30/02;H04N21/234;H04N21/81;G06F17/30;H04N21/472;H04N21/482;H04N5/445;G06Q10/08;

  • 国家 US

  • 入库时间 2022-08-21 12:56:23

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