A variety of processes for certifying the reporting of advertising impressionsprovided via video games are described. These certification processesoptionally take advantage of automated techniques for verifying that whenadvertising data is provided a corresponding advertisement is provided withinthe video game. In addition, as software patches are often provided for videogames, a recommended process for certifying patched software is alsodescribed. Reporting data associated with advertising impressions providedfrom uncertified video games is considered suspect and optionally discarded.
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