The present invention is a fan networking system (FNS), available through a software application, executing on fans' portable smart devices for an event to be held in a venue. A FNS may offer event-customized services to fans, such as messaging, fan groups, mementos, coupons, "friends", and contests. The level of services might depend on whether a fan is attending; timing (pre-, during, post-performance); for a competitive event, whether the fan affiliates with the home or away team; and the category of fan (e.g., audience, management, performer). Determination of whether a fan is attending may be done with geolocation services, e.g., through GPS. A fan might need to remain within the venue for some period of time to qualify as attending. Services to attending fans may extend for a period beyond the event itself.
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