A reel-based game may be executed on behalf of a client machine. The gamemay involve awarding, in response to a trigger event, a number of spins of thereels in abonus game. Bonus game operations may include selecting a set of symbols as anoutcome event of the bonus game. The value of a win multiplier associated withthebonus game may be increased in response to non-winning outcomes of the bonusgame and may be reset to an initial value in response to winning outcomes ofthe bonusgame. Additional iterations of the bonus game beyond the awarded number ofspinsmay be performed until a further winning outcome occurs. The value of the winmultiplier may be increased in response to a further non-winning outcome of aniterationof the additional iterations of the bonus game.
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