TARGETING CONTENT TO UNDERPERFORMING USERS IN CLUSTERS

摘要

A method is provided that includes obtaining individual behavior data of a target user and crowd behavior data of other users, and executing a machine learning algorithm to determine performance benchmarks for tasks based on the crowd behavior data. The method further includes aggregating the other users into a plurality of user clusters, classifying the target user into one of the clusters, identifying one or more focus features of the target user that underperform at least one benchmark of the one or more features of the plurality of users in the user cluster to which the target user is classified, identify targeted content associated with the one or more tasks or chains of tasks based on the one or more identified features of the target user, and deliver the targeted content via the computing device.