METHOD FOR PUSHING OWNERSHIP INFORMATION WHEN GARMENT INFORMATION IS PUSHED, AND PUSHING SYSTEM

摘要

A method for pushing ownership information when garment information is pushed, and a pushing system, which fall within the field of the Internet. The method comprises: recording facial recognition information about a user and information about a garment purchased by the user (S101); recording a matching relationship between information about other garments and the information about the garment purchased by the user (S102); reading the facial recognition information about the user (S103); and pushing, to the user, garment information matching the information about the garment purchased by the user, and at the same time, pushing patent information to the user (S104). When a user enters a clothing store, a system is enabled to provide, in an active and targeted manner, the user with information about other garments capable of matching a garment purchased last time, thereby achieving the aims of guiding the user to purchase garments and increasing turnover, and improving the user experience; and at the same time, the interests of a patentee (applicant) are protected.