METHOD FOR TERMINATING ADVERTISEMENT PUSH ACCORDING TO USER FEEDBACK, AND PUSH SYSTEM

摘要

A method for terminating advertisement push according to user feedback, and push system. The method comprises: recording type tags corresponding to contact groups, type tags corresponding to advertisements, and a matching relationship between the type tags corresponding to the contact groups and the type tags corresponding to the advertisements (S100); detecting a current advertisement type tag (S101); performing, according to the current advertisement type tag, a matching operation to obtain a contact group, and pushing advertisements to the contact group matching the current advertisement type tag (S102); reading, by means of cloud data, usage condition data of other users for this technique (S103); and if the number of users turning off said technique exceeds a specific threshold, terminating contact group-based advertisement push (S104). The technical solution of the present invention enables precise advertisement delivery, allows users to receive advertisement information according to their own needs, prevents the users from being bothered by advertisement in which they are not interested, and terminates application of the technique if most users choose to stop using the technique.