Methods and apparatus to compensate impression data for misattribution and/or non-coverage by a database proprietor

摘要

#$%^&*AU2018200997A120180301.pdf#####METHODS AND APPARATUS TO COMPENSATE IMPRESSION DATA FOR MISATTRIBUTION AND/OR NON-COVERAGE BY A DATABASE PROPRIETOR ABSTRACT Methods and apparatus to compensate impression data for misattribution and noncoverage by a database proprietor are disclosed. An example method includes obtaining a count of media impressions occurring on a first type of computing device, a first portion of the media impressions corresponding to persons for whom demographic information is recognizable by a database proprietor and a second portion of the media impressions corresponding to persons for whom demographic information is unavailable to the database proprietor; and determining the demographic information for the second portion of the media impressions based on a first probability that media corresponding to the media impressions is accessed on the first type of computing device and based on a second probability that media is access on a second type of device.