AUTO BIDDING APPARATUS METHOD AND SYSTME BASED ON BIG DATA ANALYSIS

摘要

One embodiment of the present invention relates to an automatic bidding device which is connected to a bidding server and automatically performs bidding for an advertisement. The device comprises: a data collecting unit which collects and stores ad operating information from a bidding server; a setting unit which sets option information on an automatic ad bidding according to selections of a user; an operation unit which uses the ad operating information and the set option information to operate a bidding time and a predicted bidding price corresponding to the bidding time; and a bidding unit which accesses the bidding server and performs a bidding on the basis of the operated bidding time and predicted bidding price. The ad operating information contains estimate bidding price information which contains cost per click (CPC) information for each time reflecting an ad quality (AQ), current bidding price information which does not reflect the AQ, and bidding price information corresponding to an exposing order.