METHOD AND APPARATUS FOR PROVIDING FINANCIAL GOODS BASED ON BIG DATA

摘要

A method for providing a financial product base on big data and an apparatus for performing the same are provided. As the method for providing a financial product based on big data which is automatically performed by a computing device, the method includes the steps of: collecting the big data including atypical data from a predetermined type of web sites; classifying the big data into a plurality of preset cultural content categories by parsing the collected big data and generating the financial product for each classified cultural content category; setting interest rate sections by achieving utilization rates for each financial product; and determining the corresponding interest rate section by receiving an actual utilization rate for each cultural content category and applying a bonus interest rate to the determined interest rate section. Accordingly, the present invention can create various financial products.