METHOD OF INCREASING QUALITY OF EVALUATING EFFECTIVENESS OF MARKETING CAMPAIGNS

摘要

FIELD: information technology.;SUBSTANCE: invention relates to a method of computerized analysis of transaction purchase data. In the method, marking devices are installed in the sales area, form the plan of the trading hall with the displayed tag tracking devices and store it in the database of the server, set a label having a unique identifier, to the buyer's goods carrier, track the buyer's movement through a tag-tracking device, having a unique identifier, if this device locks the mark located on the buyer's goods carrier, send the coordinates of the label to the server, receive data on the cash receipt on the server, received for the payment of goods from the carrier of goods in the implementation of the purchase transaction, form the buyer's route on the basis of data on the cash receipt and the coordinates of the mark located on goods, analyze data on the cash receipt and the buyer's route, as a result of which associative rules are found. Determining the relationship between the goods purchased and the buyer's routes.;EFFECT: technical result is to improve the accuracy of determining the dependencies between the goods purchased and the buyer's route.;8 cl, 6 dwg