SYSTEMS, DEVICES, AND METHODS FOR LINKING ONLINE BEHAVIOR TO OFFLINE PAYMENT TRANSACTIONS

摘要

Systems, methods, and devices for linking a consumer's online behavior to an offline payment transaction are disclosed. A first mapping between an identifier of the consumer and an identifier of a payment card of the consumer is generated. A second mapping between the identifier of the consumer and an identifier of an online behavior of the consumer is generated, in association with visiting a webpage. Data reflective of an offline payment transaction is received, the data comprising the identifier of the payment card. A link between the online behavior and the offline transaction is identified by processing the generated first mapping, the generated second mapping, and the received data.