To provide a viewing history analyzing system and a viewing history analyzing method that can grasp the overall inclination of users of a broadcast wave receiver by analyzing a huge amount of information on a viewing history and provide a service most effective for a lot of users on the basis of the inclination.SOLUTION: A viewing history analyzing device includes an analyzing unit for acquiring and analyzing a viewing history of a broadcast wave receiver and a service providing unit for providing a service on the basis of an analysis result of the analyzing unit. The analyzing unit analyzes a first viewing history which is the viewing history of a first section, i.e. a predetermined section.SELECTED DRAWING: Figure 1
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