To ensure dynamic mutual cooperation between a stakeholder map and a business model canvas precisely and efficiently, and improve efficiency and accuracy of business model design work.SOLUTION: A server 100 serving as a business model design support system includes an auxiliary storage device 103 for storing a stakeholder map and a business model canvas, and a CPU 101. The CPU receives an operation on an icon or a connector in the stakeholder map being displayed, and performs any one of addition, change, and deletion of information according to the operation content, in each segment diagram displaying information of the icon or the connector. Further, the CPU receives an operation on any information of constituent components in the business model canvas being displayed, and performs any one of addition, change, and deletion with respect to the icon or the connector in the stakeholder map serving as the origin of the information according to the operation content.SELECTED DRAWING: Figure 2
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