An object of the present invention is to determine which member of a household viewed each of the viewing logs recorded for the household. A viewing record analysis device 10 includes a viewing log indicating viewing channels and viewing dates recorded for each predetermined household, attributes of members included in each predetermined household, and members of the members included in each predetermined household. A first viewing record data acquisition unit 20 for acquiring first viewing record data including personal viewing logs, a viewing log recorded for each predetermined household, attributes of members included for each predetermined household, and an individual viewing log Based on the relationship data learning unit 21 that learns relationship data indicating the relationship between each viewing log, household members, and the individual viewing presence or absence of each member, and second viewing record data including the viewing log of the target household The presence or absence of viewing for each member of the target household is determined for each viewing log included in the second viewing record data based on the second viewing record data acquisition unit 22 and the relationship data. Having a viewing determining unit 27. [Selected figure] Figure 5
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