ADVERTISEMENT ATTACHING APPARATUS, PROCESSING METHOD FOR ADVERTISEMENT ATTACHING APPARATUS APPARATUS, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To easily estimate to which article an optimal advertisement is attached with a small processing load.SOLUTION: An advertisement attaching apparatus for attaching an advertisement to a predetermined article among a plurality of articles browsed by a user, comprises: a browsed number acquisition unit for acquiring a browsed number that each of a plurality of articles is browsed by a user during a predetermined period; an advertisement attaching determination unit for probabilistically determining whether an advertisement is attached to the predetermined article or not according to the browsed number; and an advertisement attaching processing execution unit for executing processing for attaching an advertisement to the predetermined article to which the advertisement attaching determination unit has determined to attach an advertisement.SELECTED DRAWING: Figure 3