System including point-of-sale (POS) terminal for redemption of a brand based promotional offer based upon mobile device location and related methods

摘要

A system may include a promotions server for storing a brand-based beverage promotional offer and a mobile wireless communications device associated with a user. The system may also include a point-of-sale (POS) terminal located at a beverage serving establishment for acquiring user identification information, opening a user beverage tab and communicating the user identification information to the promotions server, and closing and communicating the user beverage tab to the promotions server. The user beverage tab may identify a brand of a beverage ordered by the user. The promotions server may determine that the mobile device is at the beverage serving establishment and send a notification of the brand-based beverage promotional offer to the mobile device. The promotions server may also determine that the brand of beverage ordered by the user matches the brand-based beverage promotional offer and communicate the brand-based beverage promotional offer to the POS terminal for redemption thereat.