Highly scalable internet-based parallel experiment methods and apparatus for obtaining insights from test promotion results

摘要

Methods and apparatus for conducting test promotions in a highly scalable and cost-effective manner using parallel experiment methodology are disclosed. Test promotions are presented to visitors of a website in a parallel experiment manner wherein each page presents one test promotion to isolate the test promotions from one another. The visitors' responses with respect to the test promotion are then recorded and analyzed to determine the performance of the test promotion.