Systems and Methods for Providing Customized Financial Advice Using Loss Aversion Assessments

摘要

A system, method, and non-transitory computer readable medium having instructions for determining a loss aversion score for a user. A gamble table comprises a plurality of gamble pairs. Each gamble pair includes a loss aversion gamble and a gain seeking gamble. A loss aversion coefficient for each gamble pair is determined. The gamble pairs are displayed in random order and user selections are received. The user selections include, for each gamble pair, one of the loss aversion gamble and the gain seeking gamble. The gamble pairs are arranged in an ascending order or a descending order based on the loss aversion coefficients and a transition among the user selections is identified. The transition is used to determine the loss aversion score. The loss aversion score depends at least in part on the loss aversion coefficient of the gamble pair associated with the identified transition.