A method and system for method for generating concept structures are disclosed. The method comprises receiving a request to create a new concept structure, wherein the request includes at least a multimedia data element (MMDE) related to the new concept structure; querying a deep-content-classification (DCC) system using the MMDE to find at least one sub-concept, wherein a sub-concept is a concept structure that partially matches the received MMDE; checking if the at least one sub-concept satisfies at least one predefined logic rule; generating one or more sub-concepts from the at least MMDE; and generating the new concept structure using one or more sub-concepts out of the at least one sub-concepts that satisfies the predefined logic rule.
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