A method, system and computer program product for adjusting text in a message to sustain the recipient's interest in the message. Upon identifying the recipients to receive a message, information, including interests and/or personality traits, regarding the identified recipients is retrieved. Upon obtaining the recipient's interests and/or personality traits, a linguistic engine is utilized to generate words and phrases (e.g., speed, parking, license, toll) associated with the recipient's interest and/or personality trait (e.g., interest in cars). The words and ordering of the words in the message are then changed to include words and phrases associated with the interest and/or personality trait of the recipient. In this manner, the author is able to compose a message that sustains the recipient's interest in the message by modifying the message to include language directed to the recipient's interests (e.g., traveling, collecting baseball cards) and/or personality traits (e.g., hates loud music).
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