Described herein are methods and systems for generating interaction-based keywords for sponsored products using search query information. A client device executes a browser application to render one or more webpages of a website. A server receives one or more search keywords from a webpage displayed on the client device and determines a user interaction initiated at the client computing device with a product displayed in a first set of search results containing one or more products. The server associates at least one of the search keywords with the products based upon the user interaction, and determines sponsored products for display based upon the association between the search keywords and the products.
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