A computerized process can be used to create and distribute a durable coupon token redeemable with a company agreeing to permit a user redeem the durable coupon token for a discount. The process includes, within a computerized processor, operating programming configured to create the durable coupon token. The durable coupon token includes a digital security key associated with the durable coupon token configured to provide transferrable ownership of the durable coupon token. The process further includes distributing the durable coupon token to a consumer. The durable coupon token is configured to enable the consumer to claim the discount with the company.
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