System and method for finding and prioritizing content based on user specific interest profiles

摘要

A personalized content delivery computer system is provided comprising: (a) one or more server computers; (b) a server computer program which when executed provides: a content interest profile builder; and a content matching utility; wherein the content interest profile builder and content matching utility are linked so as to enable users of the platform interested in targeting (“targeting users”) one or more other users (“consumer” or “consumers”), using content that is likely to be of interest to the consumer; wherein the content interest profile builder intelligently harvests interest parameters for consumers, and stores the interest parameters iteratively into a content interest profile maintained for each consumer; and wherein the content matching utility determines whether content is likely to be of significant interest to a consumer, using the content interest profile for the consumer. A related method is also provided.