Identifying influencers using social information

摘要

A method, system, and medium are provided for using social information to determine influencers amongst a group of subscribers subscribing to services offered by a wireless-service carrier. A group of subscribers is identified, and a level of social-connectedness for each subscriber is determined based on cliques shared by pairs of subscribers and common friends shared by pairs of subscribers. An overall influence score is generated for each subscriber based on the level of social-connectedness. A set of subscribers is identified as having high influence scores; the set of subscribers comprises influencers. Incentives are provided to the set of subscribers.